Privacy Policy
Last updated: July 30th 2026
This Privacy Policy describes how we collect, use, and protect your personal information when you use our mobile application. We are committed to protecting your privacy and handling your data with care and transparency.
1. Information We Collect
1.1 Information You Provide
When you use our app, you may provide:
• Account information (email address, username, password)
• Profile information (display name, plant collection)
• Plant data (plant names, photos, species, care schedules)
• Care activity logs (watering, fertilizing, repotting history)
• Feedback and support communications
1.2 Automatically Collected Information
We automatically collect:
• Device information (device type, operating system, unique device identifiers)
• Usage data (features used, time spent in app, session frequency)
• Log data (IP address, access times, app crashes)
• Analytics data (interactions, preferences, in-app behavior)
1.3 Plant & Care Data
We collect data related to your plants and their care, including plant photos, species identification results, care schedule history, and AI Botanist conversation content. This data is stored securely and used only to provide personalized plant care recommendations and track your plants over time.
2. How We Use Your Information
We use the information we collect to:
• Provide and maintain the app's functionality
• Manage your plant collection and provide personalized care schedules and recommendations
• Send you reminders and notifications (if enabled)
• Improve and optimize the app experience
• Analyze usage patterns and app performance
• Respond to your support requests and feedback
• Process subscription payments and manage your account
• Send important updates about the app or policy changes
• Prevent fraud and ensure security
3. Data Sharing and Disclosure
3.1 We Do Not Sell Your Data
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
3.2 Service Providers
We may share your information with trusted third-party service providers who help us operate the app:
• Cloud hosting services (data storage)
• Analytics providers (app usage analysis)
• Payment processors (subscription management)
• Customer support tools
• Advertising platforms (Meta, TikTok, Google, Apple, Pinterest, Reddit) for ad measurement and optimization
• A mobile measurement partner (AppsFlyer) for install attribution and analytics
3.3 Conversion Tracking
To measure the effectiveness of our advertising and find people who may be interested in Plant Flow, we use a mobile measurement partner (AppsFlyer), whose SDK and server-side integrations share limited data with the ad platforms listed below. This does not place third-party advertising cookies or tracking scripts on your device.
The data shared includes:
• Hashed (SHA-256) email address — cannot be reversed to your plain email
• An internal user identifier (not linked to your name)
• Your device's advertising identifier (Apple IDFA / Google Advertising ID), only where you have granted tracking permission
• Conversion events: account registration, subscription start, free trial start
Platforms we share this data with:
• Meta (Facebook / Instagram) — meta.com/privacy
• TikTok — tiktok.com/legal/page/us/privacy-policy
• Google — policies.google.com/privacy
• Pinterest — pinterest.com/privacypolicy
• Reddit — redditinc.com/policies/privacy-policy
• Apple (Apple Search Ads) — apple.com/legal/privacy
• AppsFlyer (measurement partner) — appsflyer.com/legal/services-privacy-policy
On iOS, you may be asked for permission to track your activity across other companies' apps and websites. You can change this at any time in iOS Settings → Privacy & Security → Tracking. We do not sell this data — it is used solely to measure and improve our advertising.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: info@plantflow.app